① Keep promise
Carries out the duty and promise to counterpartners
② Complies with laws and ethics
Respects individual dignity and diversity, competes justifiably in accordance with laws and business ethics, and keeps financial transparency through accurate accounting records
③ Clean organization culture
Distinguishes public and private affairs rigorously in all business activities, protects and respects all intellectual properties, and creates a healthy organization atmosphere
④ Respect for customers
Puts client satisfaction as the priority, pursues shareholder value oriented management and strives for improved standard of living for employees
⑤ Emphasizes environment·safety·health
Pursues ecofriendly management and emphasizes the safety and welfare of humanity
⑥ Social Responsibility
Carries out the basic responsibilities as corporate citizens faithfully, respects local socialㆍcultural characteristics, conducts practices for coexistence, and constructs the co-existing relationship with business partners